Complex care in Coalville
Opening in 2026, Primrose Place will provide nursing care for adults living with complex needs arising from brain injuries, dementia, mental health conditions, neuro-disabilities and physical disabilities.
Our multi-disciplinary team, including Health Care Assistants, Registered Nurses, Life Skills Facilitators, a Physiotherapist and an Occupational Therapist, will provide personalised care tailored to each individual.
Our holistic approach means people get the right care, from the right team, first time round.
With this approach, we aim to stop the cycle of failed placements.
Construction began in late 2024 by contractor Deeley Construction, and we’re set to open our doors in early 2026.
If you’re looking for a complex care placement, please get in touch.
Our care
The people we'll support at Primrose Place would often be in a hospital or higher acuity setting if not placed with us.
Our care will enable them to stay in the community, closer to their loved ones.
Caring for complex conditions:
Look around Primrose Place
Primrose Place will offer a caring environment where people receive the support they need, close to their loved ones.
The home will feature 36 en-suite bedrooms, across three units.
With this small group living, we’re able to provide a homely and supportive environment that’s more responsive to individual needs.
Each unit will have its own dining room, lounge and sensory bathroom.
At the heart of the home, there’ll be a large communal hub with an ‘Assisted Daily Living’ kitchen and accessible garden spaces.
Residents will also have access to a therapy treatment room and a beauty salon.
Join our team and make a difference at Primrose Place
No matter who you are or what experience you have, there are many ways you can make a difference at Primrose Place.
The people who'll live in our home need care from a variety of colleagues.
Our roles range from Registered Nurses and Health Care Assistants to Housekeepers and Cooks, and every member of our team has a vital part to play.
We’re proud to be a National Living Wage employer, offering stable employment in an inclusive, values-led environment.
We’re a brand new home which means it’s an incredibly exciting time to join our growing team.
What’s happening at Exemplar Health Care
Getting to Primrose Place
Directions to Primrose Place
Primrose Place is a short drive from the M1, A42 and other major roads.
If you're travelling on the M1, take the A42 junction.
Take the A511 slip road to Ashby/Burton/Coalville
At the roundabout, take the second exit onto Ashby Road/A511
At the roundabout, take the third exit onto Ashby Road.
Please note, Primrose Place won't be available to find on Google or Apple Maps until the home is registered with CQC.
Public transport to Primrose Place
The home's a short walk from several bus stops.
Snibston Colliery Park bus stop (stop ID: leijgamw), which is accessed by buses 15, 29, 29A, 29B, 29S, 125 and X29
Discovery Park bus stop (stop ID: leijgapt), which is accessed by buses 15, 29, 29A, 29B, 29S and 125
Memorial Square bus stop (stop ID: leijgamt), which is accessed by buses 11, 11A, 15, 16, 28, 29, 29A, 29B, 29S, 125, 126, 127, X16, X29 and skylink.
There are no train station's in the local area.
Loughborough - 12 miles away (35 minute drive).
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